Dealer Enablement Manager

Sunrun - Providence, RI

Full-time - Mid Level

Providence, RI

Specialty Trade Contractors

About the position

At Sunrun, we are committed to transforming the way we power our lives, and this mission starts with our employees. As a Sr. Affiliate Dealer Enablement Manager, you will play a pivotal role in strategizing, developing, and executing initiatives that empower our Regional Partnerships and their dealers to effectively sell Sunrun's products. This position is not just about managing dealer relationships; it is about driving the success of our partners and ensuring they have the tools and support necessary to thrive in a competitive market. In this role, you will report directly to the Account Executive and will be responsible for overseeing the management of dealer relationships. You will support day-to-day top-of-funnel generation and conversion activities, ensuring that our partners are equipped to meet and exceed their revenue growth and profitability targets. Your responsibilities will include optimizing lead generation processes, maintaining strong field presence, and executing dealer enablement strategies that align with our overall business goals. You will also serve as the first point of contact for ongoing onboarding needs, training, and escalations for new representatives and dealers. Your ability to communicate effectively and provide market insights will be crucial in keeping our Affiliate rep network informed and engaged. By conducting market and competitive analysis, you will gather valuable intelligence that will inform our sales strategies and help drive performance improvements across the board.

Responsibilities

• Generate and optimize top-of-funnel activities to enhance lead generation and conversion rates.
• Drive conversions from opportunity generation to customer signature and final order completion (O2C) through strategic initiatives.
• Maintain a strong presence in the field, committing to approximately 50% travel to engage directly with dealer leaders, managers, and reps.
• Own and nurture relationships with the network to provide day-to-day support, driving successful top-of-funnel activities and conversions.
• Implement and execute Dealer Playbooks, ensuring alignment with established strategies and goals.
• Enroll dealers in monthly promotions and initiate sales training sessions to enhance product knowledge and sales techniques.
• Serve as the first point of contact for ongoing onboarding needs, training, and escalations for new reps and dealers.
• Facilitate successful partnership launches during onboarding and oversee the activation process for representatives.
• Keep the Affiliate rep network informed of market trends, product strategies, and opportunities for enhanced sales performance.
• Conduct market and competitive analysis, gather field intelligence, and provide inputs for weekly sales forecasting.
• Provide project-level support and assist in resolving issues related to ROE (Rules of Engagement) and Code of Conduct violations.
• Offer support in resolving any challenges faced by dealers or reps.

Requirements

• Bachelor's degree or equivalent work experience.
• Bilingual in Spanish and English Required.
• Minimum of 5 years experience in dealer or affiliate partnership enablement, with a track record of driving successful sales initiatives.
• Willingness to commit to approximately 50% travel for field engagement.
• Strong interpersonal skills and the ability to manage relationships with various stakeholders.
• Exceptional organizational and multitasking abilities, capable of handling multiple projects simultaneously.
• Proficient communication skills, both verbal and written, to effectively convey information to diverse audiences.
• Familiarity with sales forecasting, market analysis, and resolving partnership-related issues is advantageous.

Benefits

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays
• Paid time off (PTO)