Demand and Awareness Senior Marketing Specialist

Avéva - Lake Forest, CA

Full-time - Mid Level

Lake Forest, CA

Motor Vehicle and Parts Dealers

About the position

The Demand and Awareness Senior Marketing Specialist at AVEVA is responsible for developing and executing local market communications strategies that align with global branding and communications efforts. This role involves overseeing communication measurement, supporting public relations, and localizing content to enhance brand presence and drive demand generation in the Americas region. The specialist will lead integrated marketing campaigns, collaborate with sales teams, and optimize campaign performance to contribute to business growth.

Responsibilities

• Develop and execute local market communications strategy in coordination with the global brand and communications strategy
• Oversee communications measurement for the local market, including share of voice against the competition and total reach
• Support localization and execution of local public relations and analyst relations for the market
• Work with social operations to develop local social media strategy and ensure governance
• Coordinate with brand marketing to execute local brand advertising programs
• Localize and promote content created from the global team and build local use cases and success stories
• Localize and implement new logo acquisition programs across the market in collaboration with the global demand execution team
• Lead the execution process of integrated marketing campaigns, from localization to building out our prospect database
• Ensure campaign implementation adheres to organizational guidelines and best practices
• Work closely with partner marketing team and Americas channel partners to grow in new accounts and industries
• Compile regular reports on web and campaign performance and work to optimize effectiveness

Requirements

• Demand Generation experience with a proven history of creating and implementing marketing campaigns using digital channels
• Experience identifying growth segments and defining target audiences
• Proven success working with sales, sales operations, and executives
• Event management experience
• Background in the B2B SaaS and/or industrial sectors
• Digital-native, skilled in campaign planning, activation, and optimization
• Experience in marketing, PR, demand generation, social media, and communications
• Highly adaptable and capable of critical thinking
• Ability to work under tight deadlines with strong attention to detail
• Excellent written and verbal communication skills
• Ability to work effectively and collaborate in a team environment