Demand Generation/Digital Marketing Manager

Arcadia - Arlington, VA

Full-time - Mid Level

Remote - Arlington, VA

Primary Metal Manufacturing

About the position

The Demand Generation Marketing Manager at CareJourney Powered by Arcadia is a pivotal role focused on designing and executing multi-channel awareness and demand generation campaigns. This position aims to drive customer acquisition, enhance SEO, and support sales development and partnerships, ultimately contributing to the growth of the business. The role requires a highly analytical individual with a proven track record in marketing strategy and campaign execution, reporting directly to the Head of Demand Generation.

Responsibilities

• Build and implement multi-channel lead generation campaigns across email, social media, content syndication, and 3rd party advertising.
• Manage multi-channel campaign creation including creative development, omni-channel budgeting, A/B testing, and ROI monitoring.
• Equip the sales development team with messaging, market intel, support, and motivation to drive pipeline results.
• Develop differentiated approaches to promote marketing thought leadership collateral, including white papers, webinars, articles, blogs, infographics, website copy, and case studies.
• Develop the right reporting for all campaign tactics and assets in HubSpot and Salesforce, and monitor to ensure campaign success.
• Collaborate with sales, product, and member services to implement consistent messaging on value-proposition, product differentiators, and support go-to-market campaigns.
• Coordinate with internal stakeholders and external vendors across design, digital, and Salesforce operations/tasks.

Requirements

• 4-5 years of field/channel/lead generation and B2B SaaS experience.
• Experience creating & launching marketing campaigns across multiple channels including web, direct, events, ABM, and search.
• Experience managing multi-source traffic generation across paid, earned, social, and organic.
• Experience developing and supporting a high-performing sales development function.
• Analytic mindset with meticulous tracking of campaign performance metrics to make fast decisions.
• Previous experience with using Salesforce and Google Analytics is a must.
• Previous experience with using HubSpot is preferred.
• Strong project management skills and experience in managing multiple projects/deadlines.
• Exceptional writing skills with the ability to quickly and concisely articulate product value proposition and simplify complex healthcare subject matter.
• Polished professional with a proven track record of taking ownership and driving results.
• Detail-oriented, with strong follow-through skills.
• Strong project management, communication, and stakeholder management skills.

Nice-to-haves

• Previous experience in the healthcare industry is preferred.
• Ability to be flexible and work effectively in a collaborative, fast-paced, fast-changing environment.

Benefits

• Flexible, remote-friendly work environment.
• Employee-driven programs and initiatives for personal and professional development.