Demand Generation Manager San Mateo, CA United States Marketing - Growth

Verkada - San Mateo, CA

Full-time - Mid Level

San Mateo, CA

Publishing Industries

About the position

The Demand Gen Manager for the Digital team at Verkada is responsible for driving customer acquisition and growth through innovative digital marketing strategies. This role focuses on data-driven decision-making to plan, execute, and optimize campaigns aimed at achieving business goals. The position requires collaboration with cross-functional teams and a strong emphasis on performance analysis to enhance brand visibility and customer engagement.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC).
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
• Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates.
• Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

Requirements

• 4-year undergraduate degree (quantitative field of study strongly preferred)
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful customer acquisition strategies.
• Strong quantitative background, with experience using data and metrics to inform marketing decisions.
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
• Experience with digital marketing automation and CRM tools preferred
• Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
• Creative thinker with a passion for digital marketing and growth hacking.

Nice-to-haves

• Experience with digital marketing automation and CRM tools preferred
• Proficiency in analytics tools preferred (e.g., Google Analytics, SQL).