DEMAND GENERATION MARKETER

$175,000 - $185,000/Yr

Handelsonderneming Van Heygen - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

About the position

The Demand Generation Marketer at HeyGen will be responsible for building and scaling outbound marketing initiatives targeted at the Mid-Market and Enterprise segments. This role focuses on creating integrated campaigns that drive measurable growth across all stages of the marketing funnel, leveraging a hands-on approach to ensure rapid execution and continuous improvement.

Responsibilities

• Build innovative and enticing programs to help prospects discover HeyGen.
• Shape HeyGen's demand generation efforts with a hands-on approach.
• Develop prescriptive demand generation playbooks and experiments for various segments.
• Collaborate with internal stakeholders and agencies to execute marketing programs.
• Build LinkedIn campaigns, write outreach messaging, and plan events for prospects.
• Craft compelling messaging and copy across landing pages, emails, and advertising.
• Partner with the brand team to test and optimize creative concepts for campaigns.
• Analyze campaign performance and track key performance indicators (KPIs).
• Make strategic decisions to enhance high-performing initiatives and adjust underperforming efforts.

Requirements

• 7+ years of experience in B2B demand generation.
• Deep expertise in integrated campaigns.
• Experience with content, paid social, event, and outbound tactics.
• Strong understanding of sales processes and ability to balance quick wins with long-term strategies.
• Data-driven mindset with a focus on numbers and analytics.
• Ability to create hypotheses and test their validity quickly.
• Autonomous and proactive in driving initiatives forward.
• Detail-oriented with a strong focus on processes.

Nice-to-haves

• Experience in a fast-paced startup environment.
• Familiarity with AI technologies and trends.

Benefits

• Competitive salary and benefits package.
• 401k plan.
• Health benefits.
• Generous PTO.
• Parental leave program.
• Emotional health resources.