Demand Generation Marketing Manager

Crunchtime Corp - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Merchant Wholesalers, Durable Goods

About the position

The Demand Generation Marketing Manager at Crunchtime will be responsible for driving revenue growth through the development and execution of demand generation strategies. This role requires a blend of creative thinking and data-driven execution, focusing on campaign execution, lead generation, and collaboration with sales teams to create multi-channel marketing campaigns that nurture leads and drive pipeline growth.

Responsibilities

• Develop and implement demand generation strategies targeting key segments to drive qualified leads and grow the sales pipeline.
• Coordinate campaign planning, manage timelines, and ensure seamless execution across multiple channels including email, paid media, SEO, webinars, and events.
• Collaborate with content and design teams to develop campaign messaging, landing pages, ads, emails, and other necessary assets.
• Define KPIs for demand generation campaigns and track, analyze, and report on their performance, including ROI and lead quality.
• Partner closely with marketing and sales teams to ensure alignment on goals, messaging, lead flow, and campaign impact on revenue.
• Plan and manage paid media efforts, including SEM, social media advertising, and retargeting, ensuring programs drive ROI.
• Collaborate on SEO initiatives and website performance optimization, including A/B testing for conversion optimization.
• Work with Marketing Operations and the BDR team to forecast and monitor lead performance, designing lead generation strategies and sales handoff processes.
• Stay current with industry trends, new technologies, and demand generation best practices.

Requirements

• Bachelor's degree
• 4-6 years experience in B2B demand generation marketing and collaboration with sales organizations
• Strong understanding of marketing principles, strategies, and tactics
• Excellent communication and interpersonal skills
• Experience in a fast-paced, dynamic environment
• Results-oriented with a track record of driving measurable outcomes
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot)

Nice-to-haves

• Experience with conversion optimization
• Ability to manage multiple projects simultaneously
• Experience in integrated marketing plans

Benefits

• Commuter assistance
• Paid parental leave
• Health savings account
• Paid holidays
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Vision insurance
• 401(k) matching
• Gym membership
• Life insurance