Demand Generation Marketing Manager

Planitroi - Youngsville, NC

Full-time - Entry Level

Remote - Youngsville, NC

Professional, Scientific, and Technical Services

About the position

The Demand Generation Marketing Manager at PlanITROI is responsible for executing tactical marketing campaigns aimed at generating leads and driving demand to support sales initiatives. This role involves managing multi-channel marketing efforts, ensuring alignment between marketing and sales, and leveraging innovative strategies to enhance marketing effectiveness.

Responsibilities

• Plan and execute multi-channel marketing campaigns, including email, webinars, events, and digital initiatives to generate leads and build demand.
• Develop and implement Account-Based Marketing (ABM) strategies in collaboration with the sales team.
• Optimize campaigns based on performance insights to ensure alignment with lead generation and demand targets.
• Partner with sales teams to ensure lead quality and timely follow-up, aligning marketing efforts with sales goals.
• Provide sales enablement tools and resources, such as presentations, scripts, and competitive analysis, to support the sales process.
• Work with an outsourced demand generation team of business development representatives to provide enablement on campaigns and marketing strategies.
• Implement and refine lead scoring models to identify high-quality leads for sales follow-up.
• Develop and execute lead nurturing programs to move prospects through the sales funnel.
• Conduct market research to identify customer needs, market trends, and opportunities for market penetration.
• Stay ahead of industry trends by adopting and leveraging AI-enabled tools and technologies to accelerate lead generation, improve campaign targeting, and drive faster client acquisition.
• Test and implement innovative strategies and tools to enhance marketing effectiveness and ensure competitive differentiation.
• Assist in managing and optimizing CRM and marketing automation tools to support campaign execution and data tracking.
• Leverage tools and technologies to support ABM strategies and improve campaign effectiveness.
• Coordinate the planning and execution of marketing events, including trade shows, webinars, and sponsored events.
• Manage relationships with external agencies to ensure the successful execution of marketing initiatives.
• Monitor and analyze campaign performance, providing regular reporting on key metrics and ROI.
• Use data-driven insights to optimize marketing efforts and improve lead conversion rates.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 1+ years of experience in demand generation, digital marketing roles, or related experience.
• Hands-on experience with CRM and marketing/sales automation tools (e.g., Salesforce, Pardot (MCAE), Gong).
• Strong analytical skills with the ability to monitor and optimize campaign performance.
• Excellent communication and collaboration skills, with a focus on alignment between marketing and sales teams.
• Experience managing events and working with external agencies is a plus.
• Must have the ability to thrive in a fast-paced environment.

Nice-to-haves

• Experience managing events and working with external agencies.