Demand Generation Marketing Manager

$100,000 - $100,000/Yr

12Twenty - Santa Monica, CA

Full-time - Mid Level

Remote - Santa Monica, CA

Professional, Scientific, and Technical Services

About the position

The Demand Generation Marketing Manager at 12twenty will play a crucial role in driving growth through innovative and data-driven marketing campaigns. This position focuses on generating Marketing Qualified Leads (MQLs) and optimizing campaign performance, working collaboratively with cross-functional teams to align digital strategies and enhance the company's outreach to elite early career professionals.

Responsibilities

• Own the development and execution of demand generation campaigns, focusing on generating MQLs and optimizing conversion rates
• Create and execute email marketing campaigns, including newsletters and product update communications
• Optimize eCommerce funnels, with a focus on abandoned cart recovery and upsell automations
• Manage and create content for organic social media channels, with a focus on LinkedIn, Facebook, Instagram, X, and TikTok
• Develop, manage, and analyze LinkedIn Ads campaigns, working alongside a content designer as needed
• Plan, run, and report on A/B testing to continuously improve campaign performance and conversion rates

Requirements

• HubSpot Marketing Certification is required
• Proven experience driving revenue growth with eCommerce and email funnel strategies
• Strong background in strategy, planning, executing, and reporting on A/B testing
• Hands-on experience with LinkedIn paid content management
• Experience in planning, creating, and publishing organic social content on LinkedIn, Facebook, Instagram, X, and TikTok

Benefits

• Competitive salary
• Generous PTO policy
• Full benefits, including 401(k)
• Regular team happy hours and activities
• Remote work flexibility