Design Manager Consumer Products

Georgia-Pacific - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Wood Product Manufacturing

About the position

The Design Manager role at Georgia-Pacific is a pivotal position within the Brand Strategy & Content division, focusing on enhancing consumer connections through strategic design. This role involves leading design initiatives for major consumer brands, such as Dixie, while balancing project management tasks and contributing to brand strategy. The Design Manager will play a key role in codifying the Visual Identity System and implementing brand assets across various communication channels.

Responsibilities

• Manage creative and design project workflows efficiently within internal departments and coordinate seamlessly with external agency partners.
• Support brand and category teams by developing a thorough understanding of our business and uncovering ways to drive efficiency and increased value within the design process.
• Apply strategic design thinking and help develop best-in-class solutions for all creative brand activations, with a particular focus on Consumer Packaged Goods.
• Ensure cohesion across all Georgia-Pacific consumer brands by consistently applying brand foundation tools to all creative channels.
• Codify and creatively implement core Visual Identity System assets and master brand equities into all consumer touchpoints.
• Foster collaboration and integrated teamwork, leveraging cross-category insights to promote creative excellence across all brands.
• Collaborate with other members of the Design Leadership team to evaluate and streamline creative project workflows and timelines, enhancing focus on strategic initiatives.
• Identify and integrate new and emerging design trends & technologies that can influence the visual equities and storytelling of our brand portfolio.
• Help support the overall Design Leadership team, maintaining flexibility to pivot quickly and address urgent tasks and deliverables as needed.
• Identify and recommend award-winning external agency partners to support our brands and help develop strategic design solutions that create long-term value for our brands.

Requirements

• Bachelor's degree in Design or a related field (or 4 years of design experience)
• 5 years of experience in design, both in agency and in-house settings