Design Operations Lead, AWS Brand

$139,600 - $230,700/Yr

Amazon - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Design Operations Lead for AWS Brand will be responsible for building and managing a comprehensive program aimed at enhancing creative efficiencies within AWS Marketing. This role involves driving the adoption of a newly launched brand system, optimizing workflows, and fostering collaboration across various teams to ensure a unified brand experience for customers.

Responsibilities

• Establish and manage a comprehensive program to optimize and scale adoption of the brand system across AWS Marketing including goals, roadmap, and key initiatives.
• Engage with Brand team members and stakeholders to understand their needs and pain points, and use this feedback to inform program priorities and strategy.
• Establish and implement streamlined processes, workflows, and tooling to improve Brand team execution and delivery, including file and asset management, design intent to production hand off, and delivery mechanisms.
• Establish and implement streamlined processes, workflows, and tooling that allow for efficient and effective adoption of the brand system by marketing stakeholders and external agencies.
• Partner with CX, MarTech, engineering, and internal design system teams to identify opportunities for collaboration and shared goaling or mechanisms.
• Act as single Brand lead in organization-wide initiatives around design tooling (Figma, Adobe), automation and technology (Adobe Express, Firefly, etc), content management (DAM).
• Act as Brand lead for creative vendor and agency of record programs (training, auditing), working closely with Finance, Procurement, Brand leadership, and Creative Program Managers overseeing day-to-day agency of record programs.
• Build and manage an efficient team accountable for delivering against program goals.

Requirements

• 6+ years of experience managing brand design operations and scaling programs within a large marketing organization.
• Bachelor's degree or 10+ years experience within an in-house or brand and creative team.

Nice-to-haves

• 10+ years of experience managing brand design operations and scaling programs within a large marketing organization.
• Previous experience in technology or sales-led B2B organizations.
• Global or multi-country localization and/or transcreation experience.
• Familiarity with Digital Asset Management (DAM) systems and asset management best practices.
• Experience with both Figma and Adobe design tools.
• Experience with design systems, pattern libraries, and design system governance.
• Knowledge of generative AI tools and their applications in design and creative development.

Benefits

• Comprehensive medical, financial, and other benefits packages.
• Equity and sign-on payments as part of total compensation.