Amazon - Seattle, WA
posted 4 months ago
The AWS Global Social Media Team (GSMT) is seeking an experienced Developer Advocate Social Media Manager to support the Developer Experience (DevEx) stakeholder group. This role is pivotal in shaping, influencing, and inspiring developers' interactions with the AWS brand and its products across various social media platforms. The Developer Advocate will coordinate content creation with a diverse range of content creators, developer community members, and existing developer advocates within the DevEx team. This position requires a strategic approach to content management, ensuring that all social media activities align with AWS brand guidelines and governance. In this role, you will be responsible for analyzing and reporting on social media performance metrics, defining and implementing social media goals, strategies, content requirements, and intended outcomes in collaboration with the Developer Experience stakeholder group. Daily meetings with stakeholders will be essential to create a thriving social experience for developers, ensuring that content meets their needs and preferences. You will also play a crucial role in increasing the adoption of new products and features by producing high-quality content such as videos, blog posts, and podcasts targeted at engineers and technical end users. Additionally, you will work closely with the Marketing team to create and publish product-focused social media and newsletter content. Developing and implementing comprehensive social media strategies that align with business objectives will be a key responsibility, as will launching social programs to enhance the credibility of the AWS brand globally. This includes executing social media campaigns both independently and as part of multi-channel advertising efforts, managing the day-to-day operations of social media channels, and driving cross-functional collaboration with DevEx. You will also partner with external media agencies and social media platforms, while continuously seeking out new and emerging platforms to expand AWS's reach.