Digital Account Manager, Email Marketing and AIM XR (Remote)

$88,100 - $146,900/Yr

IQVIA - Wayne, PA

Full-time - Mid Level

Remote - Wayne, PA

Professional, Scientific, and Technical Services

About the position

The Digital Account Manager for Email Marketing and AIM XR at IQVIA is responsible for managing client relationships and overseeing the execution of digital marketing campaigns within the pharmaceutical and healthcare sectors. This role involves strategic planning, financial oversight, and project management to ensure successful delivery of services while maintaining client satisfaction and driving revenue growth.

Responsibilities

• Retain year-over-year revenue for assigned accounts
• Seek expansion opportunities and grow assigned accounts by identifying unmet needs
• Forecast and ensure maximum revenue recognition as measured by P&L, margins, targets, and other financial metrics
• Serve as single-point-of-contact and concierge to Key Clients and Agencies
• Build strong rapport and establish self as trusted partner to Client/Agency
• Demonstrate knowledge and facility with all IQVIA's AIM XR and Email products and service offerings
• Utilize learning derived from results and offer expertise and strategy for campaigns to drive future strategy
• Drive/lead presentations and support Sales Rep in senior level presentations
• Ensure projects are on budget, in scope, and on time
• Execute or coordinate tasks, including list pulls, reports, email testing/deployments, and Live (Deployment) file creation as necessary
• Collaborate with functional teams to ensure all projects are developed for the best end-user experience
• Communicate client needs and expectations clearly across development teams
• Analyze results data and communicate the findings in a meaningful way to clients

Requirements

• Four-year bachelor's degree
• 6-8 years of Pharmaceutical Digital Marketing experience
• Experience with online content/new media
• Strong understanding of email marketing as a primary communication channel
• High client-satisfaction skills with commitment to quality
• Ability to establish, manage, and maintain relationships at upper management and senior levels
• Ability to manage project execution for successful deliveries
• Ability to demonstrate strong leadership and exercise good judgment and diplomacy with both clients and internal teams
• Ability to identify opportunities for campaign expansion or extension
• Ability to cross sell IQVIA AIM and Email products
• Ability to support multiple teams/assignments
• Ability to grow business within established portfolio of accounts
• Proficiency in revenue recognition practices
• Willingness to travel for client and corporate meetings

Benefits

• Health insurance
• 401k plan
• Paid time off
• Flexible scheduling
• Professional development opportunities