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The Digital Account Manager at Cendyn is a pivotal role focused on the retention and growth of assigned customer accounts within the eCommerce service line. This position is responsible for managing digital creative, website, and digital media services that drive direct bookings for our customers. The primary focus will be on overseeing day-to-day campaign and account management while exploring and fulfilling customer needs to continually deliver value. A strong understanding of digital media and website management tools, project management, relationship development, and commercial acumen is essential. An interest in the hospitality industry is crucial, as this role will work closely with cross-functional team members to introduce Cendyn's products, provide ongoing training, and act as the customer advocate to ensure alignment of organizational goals with customer needs. In this role, the Digital Account Manager will manage and grow client relationships by identifying and maximizing opportunities to build long-term relationships, establishing credibility and confidence within the assigned client portfolio. They will maintain a pulse on key developments within clients' businesses, identify and resolve potential client issues, and advocate for clients to ensure alignment between their priorities and those of Cendyn. The manager will also optimize renewal rates and expand revenue through cross-selling and up-selling, supporting the Client Services Director in account planning and implementation. The Digital Account Manager will oversee the delivery of contracted scopes of work for assigned accounts, build and deliver high-quality digital marketing campaign briefs based on a thorough understanding of client needs, and collaborate closely with teams such as media planning, buying, creative, and web development to deliver on digital marketing campaigns and website updates. They will review and communicate performance and actionable insights to clients, ensuring the final quality control for all client-facing deliverables. Staying updated on trends in the digital marketing and eCommerce space is essential to provide clients with industry knowledge and develop strategies to improve key performance metrics and drive revenue.
