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Digital Acquisition Execution - Product Specialist
$129,840 - $194,760/Yr
Citigroup - Wilmington, DE
posted 2 months ago
Full-time - Mid Level
Wilmington, DE
Credit Intermediation and Related Activities
About the position
The Digital Acquisition Ld Analyst is a strategic professional responsible for influencing product strategy within the personal banking field. This role requires a strong understanding of digital marketing, vendor relationships, and campaign management, with a significant impact on the overall performance of the business. The analyst will provide advice on technology and operations, manage marketing budgets, and ensure compliance with applicable laws and regulations.
Responsibilities
- Influence decisions regarding Vendor/agency selection and development of creative assets.
- Manage a marketing budget and agency/vendor relationships.
- Develop campaign strategies and own acquisition forecasting and performance reporting for campaigns.
- Accountable for achieving campaign and business goals.
- Source and manage media buying relationships with advertising partners, ad networks, and publishers.
- Execute campaign management across existing programs and lead pricing negotiations for new initiatives.
- Optimize creative, messaging, and acquisition landing pages to generate business results tied to KPIs.
- Oversee quality assurance in ad copies, landing pages, and sitelinks pre and post-launch.
- Document and manage quality assurance and record retention for business audits on a quarterly basis.
- Manage and track monthly budget and performance to ensure key performance indicators are met month over month.
- Assess risk in business decisions, ensuring compliance with laws and regulations.
Requirements
- 6-10 years of experience in a digital marketing role with a focus on influencing decisions.
- Experience in online paid media, SEO, and SEM is a plus.
- Bachelor's/University degree; Master's degree preferred.
Benefits
- Medical, dental & vision coverage
- 401(k)
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages including vacation, sick leave, and paid holidays
