Digital Acquisition Marketing Execution Specialist, AVP

$98,960 - $148,440/Yr

Citigroup - New York, NY

Full-time - Mid Level

New York, NY

Credit Intermediation and Related Activities

About the position

The Digital Acquisition Marketing Execution Specialist, AVP is a seasoned professional role responsible for executing and managing digital marketing campaigns within a large global organization. This position requires a deep understanding of marketing processes and the ability to integrate subject matter expertise to achieve business objectives. The role involves project management, data analysis, and collaboration with teams to optimize campaign performance and ensure compliance with industry standards.

Responsibilities

• Executes campaign management across existing programs, as assigned by Manager
• Project manages assigned campaigns and tracks data to assist in acquisition forecasting and performance reporting for campaigns
• Works collaboratively with team to achieve campaign and business goals
• Optimizes creative, messaging, and acquisition landing pages to generate business results tied to key performance indicators
• Oversees Quality Assurance (QA) in ad copies, landing pages, and sitelinks pre and post launch
• Provides data to ensure QA record retention as per the process manual as required for business audit on a quarterly basis
• Utilizes reporting to ensure key performance indicators are efficiently met month over month
• Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media and marketing space
• Assesses risk when business decisions are made, demonstrating consideration for the firm's reputation and compliance with applicable laws and regulations.

Requirements

• 3-5 years of experience managing marketing and/or social media campaigns for a large global organization
• Experience in Financial Services
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once
• Creative problem solving and sense of ownership
• Solid communication, presentation, and project management skills
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment

Benefits

• Medical, dental & vision coverage
• 401(k)
• Life, accident, and disability insurance
• Wellness programs
• Paid time off packages including planned time off (vacation), unplanned time off (sick leave), and paid holidays