Digital Ad Operations Coordinator-Promotional Traffiker

Unclassified - Bethesda, MD

Full-time - Entry Level

Bethesda, MD

11-50 employees

About the position

As a Digital Ad Operations Coordinator at Fox Television Stations, you will play a crucial role within the Promotional Digital Ad Operations team. This team is responsible for the implementation, maintenance, and enhancement of advertising campaigns across multiple stations and television groups. You will work with various ad servers to manage a portfolio that includes live sports, entertainment, apps, and OTT assets for all Fox Television Digital promotional campaigns. Your responsibilities will encompass managing all internal promotional deals and assets, ensuring that campaigns are set up correctly in multiple ad servers, and confirming that all creative materials meet the necessary specifications. You will also be tasked with trafficking ad tags, reporting on campaign performance, and addressing any issues that arise during campaign execution. In this position, you will communicate directly with the internal promotions team and collaborate with other departments to ensure smooth operations. Your role will require you to own and support all pre- and post-launch trafficking responsibilities for multiple local station promotions. You will manage the implementation of ad operations requirements for campaigns, which includes tracking, tagging, and maintaining correspondence with publishers, agencies, and clients. Additionally, you will work closely with internal content and promotions teams to troubleshoot and resolve any issues that may arise, while also educating and guiding these teams on best practices to enhance their performance. Your attention to detail will be critical as you perform quality assurance on interactive ad units and deliverables, ensuring that all aspects of the campaigns are executed flawlessly.

Responsibilities

• Own and support all pre- and post-launch trafficking responsibilities and inquiries for multiple local stations promotions.
• Manage implementation of all ad operations requirements for campaigns - tracking, tagging, publisher/agency/client correspondence.
• Work closely with internal content and promotions teams to troubleshoot and resolve issues.
• Educate and guide promotions teams on best practices; proactively address areas where improvement is needed.
• Perform diligent and detail-oriented QA on interactive ad units/deliverables.
• Other duties as deemed necessary and appropriate.

Requirements

• Minimum of 2 years practical working experience in online advertising space, as a trafficker or similar role.
• Working knowledge of Google Ad Manager, Free Wheel and OTT ad servers.
• Experience with various third-party ad servers/tags such as DCM, Innovid, Flashtalking, etc.
• Experience of digital programmatic landscape and monetization techniques (Trading Desks, DSP's, Exchanges, SSP's, DMP's, PMP's) an added plus.
• Sound strategic thinker with strong creative problem-solving abilities and analytical skills.
• Quick learner of new technologies, tools, and processes; ability to adapt to changing tides.
• Strong analytical skills, attention to detail and a positive attitude.
• Strong working knowledge of entire Microsoft Office suite, especially Excel.
• Be a results-driven team player with a strong desire to exceed expectations.
• Excellent client service, organizational abilities, and verbal and written communication skills.
• Extremely proactive and highly organized, with the ability to manage multiple tasks simultaneously.
• Demonstrated ability to be highly organized, have a strong attention to detail and the ability to work independently.