Digital Advertising Associate (On Site - Washington, DC)

$56,000 - $58,000/Yr

Rational 360 - Washington, DC

Full-time - Entry Level

Remote - Washington, DC

About the position

The Digital Advertising Associate at Rational 360 is responsible for managing and executing digital advertising campaigns across various platforms. This role requires collaboration with both the digital advertising team and client teams to implement strategies that drive client objectives, including acquisition, education, and fundraising ads. The ideal candidate should thrive in a fast-paced environment and possess strong communication and analytical skills.

Responsibilities

• Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms.
• Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing.
• Report on performance and analyze data to determine results and actionable learnings.
• Represent your department in client meetings and conference calls.
• Participate in new business proposals/presentations.
• Compile SEO Audits/Recommendations and advise on implementation to whatever degree your experience allows.
• Keep up-to-date on industry trends, including how to best apply them to client initiatives.

Requirements

• 1-2 years experience with hands-on-keyboard digital advertising
• Hands-on-keyboard experience with advertising platforms such as Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms
• Intermediate knowledge of Google Analytics, including conversion tracking, Goals, Funnels etc.
• Experience reporting on paid/owned/earned social media
• Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuasion
• Familiarity with Microsoft Office, browser plug-ins, and third party analytics/measurement tools
• Superior communication skills for managing internal and external communications
• Extreme attention to detail and strong writing skills
• Ability to set advertising goals for campaigns and drive toward them
• Ability to work both independently and as a collaborative team
• Proven ability to develop creative, strategic digital solutions to communications challenges
• Experience working on a fast-paced team with multiple projects happening at the same time.

Nice-to-haves

• Experience in public affairs/advocacy setting
• Basic HTML knowledge
• Basic knowledge of organic search engine optimization
• Familiarity with programmatic media buying
• Knowledge of multi-touch attribution solutions
• Bachelor's Degree

Benefits

• Competitive compensation including year-end bonuses
• 401K match for full-time employees
• Medical, dental, and vision insurance
• Paid time off
• Paid holidays off
• Paid family leave
• Sick leave
• Flexible work schedule around holidays
• Option to work remotely on Tuesdays and Fridays
• Up to two additional weeks of remote workdays during the calendar year
• Professional development opportunities
• Mentorship from senior management
• Regular performance reviews