Digital Advertising Strategist
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About The Position
GroupeSTAHL is looking for an experienced Digital Advertising Strategist to join our Digital Strategy Team. The Digital Advertising Strategist will oversee the planning, implementation and ongoing maintenance of our CPC, social media, and affiliate network advertising strategy, partnerships, and accounts. While managing large advertising budgets and asset creation for several GroupeSTAHL divisions. This position will also manage the relationship with our marketing agency and facilitate related needs across ad networks. This position will manage all PPC, Affiliate, and Social Media advertising channels and will facilitate the execution of strategies to drive profitable new customer acquisition. The Digital Advertising Strategist must be proactive in working within our corporate Marketing Team to implement and carry out planned advertising strategies, using team-developed and agency-developed assets. This position will be responsible for managing existing/future Paid Search campaigns (in conjunction with agency counterparts), creating product-level strategy for new campaigns, and implementing best practices. This position will also manage ad creative distribution, creation of Retargeting and PLA campaigns, ad A/B and multivariate testing, and ad-related SEO initiatives which pertain to all GroupeSTAHL ecommerce websites.
