Digital Analyst

$70,200 - $137,800/Yr

UnitedHealth Group - Eden Prairie, MN

Full-time - Entry Level

Remote - Eden Prairie, MN

Insurance Carriers and Related Activities

About the position

The Digital Analyst role at Optum involves leveraging digital analytics tools to enhance digital experiences and improve health outcomes. This position requires a strategic thinker with hands-on experience in digital analytics, capable of translating data into actionable insights. The analyst will work closely with various teams to measure the effectiveness of digital properties and drive engagement among millions of customers.

Responsibilities

• Develop and distribute reporting to track digital performance and engagement, business trends, and other metrics.
• Perform in-depth analysis across multiple websites to understand digital behavior and uncover key areas for improvement to drive engagement and success.
• Translate results into clear insights and recommendations to support continuous improvement to websites and campaigns.

Requirements

• 2+ years of digital analytics experience working with large, distributed teams.
• Demonstrated experience utilizing the Adobe suite of web analytics products, or Google Analytics.
• Demonstrated experience in managing the analytics lifecycle, including testing methodologies.
• Experience with MS Office tools (Excel, Word, PowerPoint).

Nice-to-haves

• Proven ability to act as a subject matter expert on best-in-class digital analytics, consulting with stakeholders to enable the best possible view to consumer behaviors.
• Proven ability to develop learning and optimization plans collaboratively with data science, web analytics, and business stakeholders.
• Proven ability to gain an in-depth knowledge of Optum website architecture, KPI's and customer goals.
• Proven ability to manage customer expectations appropriately and keep projects on schedule and within scope.
• Proven ability to manage multiple projects, with multiple remote teams, at one time.

Benefits

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution