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3i People - Cumming, GA
posted 2 months ago
Full-time
Hybrid - Cumming, GA
Administrative and Support Services
About the position
The Digital Analytics Specialist will play a crucial role in leveraging advanced digital analytics tools to provide insights that drive business decisions for a non-profit client. This position requires expertise in managing complex tagging setups and analyzing performance metrics across various digital channels, with a focus on enhancing customer experience and eCommerce metrics.
Responsibilities
- Manage and analyze digital performance measures using Google Analytics and Google Tag Manager.
- Develop actionable insights and custom reports based on web analytics and site usage.
- Set up and manage custom tags and events through tag management systems.
- Analyze eCommerce and customer experience metrics, including A/B testing and conversion rates.
- Stay updated with industry trends and competitor approaches to drive improvements.
Requirements
- Advanced knowledge of digital analytics tools, particularly Google Analytics and Google Tag Manager.
- Strong analytical skills to interpret web analytics and performance metrics.
- Experience in developing actionable insights and custom reports.
- Expertise in tag management and setting up custom events.
- Knowledge of eCommerce metrics and customer experience metrics.
Nice-to-haves
- Experience with B2B and B2C digital channels.
- Familiarity with data layers for capturing additional metrics.
- Understanding of customer acquisition and retention strategies.
Benefits
- Hybrid work arrangements
- Opportunity to work with cutting-edge tech firms
- Career development opportunities
