Digital and Content Marketing Specialist

$55,000 - $65,000/Yr

Roto-Rooter Service - Columbia, TN

Full-time - Entry Level

Columbia, TN

Specialty Trade Contractors

About the position

The SEO and Content Marketing Specialist at Roto-Rooter is responsible for optimizing the company's online presence, improving search engine rankings, and driving organic traffic to the website. This full-time role involves conducting keyword research, optimizing website content, collaborating with content creators, and managing local SEO efforts. The position requires a detail-oriented individual who can analyze data and provide actionable insights to enhance digital marketing strategies.

Responsibilities

• Conduct comprehensive keyword research and analysis to identify relevant search terms.
• Optimize website content to improve search engine visibility.
• Ensure website structure and navigation enhance user experience.
• Collaborate with content creators to produce optimized, high-quality blog posts and articles.
• Implement link-building strategies to acquire high-quality backlinks.
• Manage local SEO efforts to improve local search visibility.
• Conduct regular website audits to identify and address technical SEO issues.
• Work with web developers to implement SEO best practices.
• Monitor performance using tools such as Google Analytics and Google Search Console.
• Generate reports tracking key metrics like organic traffic and keyword rankings.

Requirements

• Experience as an SEO specialist or in a similar role, preferably in the plumbing or home services industry.
• In-depth knowledge of SEO best practices, including on-page optimization, link building, and local SEO.
• Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Detail-oriented and organized, with the ability to manage multiple projects and priorities simultaneously.
• A bachelor's degree in marketing, communications, or a related field is preferred.

Benefits

• Paid time off (PTO)
• Paid training
• Opportunities for advancement