Digital and Social Media Manager, Hachette Book Group
Hachette Book Group USA - New York, NY
posted 2 days ago
About the position
Hachette Book Group (HBG) has an exciting opportunity for candidates interested in growing a career at the busy intersection of publishing, marketing and communications. The Social and Digital Media Manager role is hybrid (a minimum of 3-days required on-site) and serves as an integral part of a innovative communications team responsible for leading Hachette Book Group's branding strategy. Social media serves as one of the most significant external communications and branding tools for HBG. The Manager is one of the company's lead digital storytellers and brand ambassador who will be charged with advancing HBG's mission of making it easy for everyone to discover new worlds of ideas, learning, entertainment, and opportunity. The Manager must maintain strict confidentiality in supporting this fast-paced team to provide cross-functional support. The right candidate is a creative, organized, and mission-driven professional who can produce compelling content across social media platforms, the company intranet, and its consumer-facing external website. A strong understanding of consumer engagement, an ownership mentality, and a steadfast commitment to social and cultural impact, corporate social responsibility, and diversity, equity, and inclusion are essential for success in this role. The Manager will be excited by an evolving calendar of events and products to showcase on social and digital media platforms. They must be available to cover in-person events, and be flexible with scheduling so last-minute events receive the same exceptional level of coverage as those planned well in advance. Events may happen in the office or locally throughout New York City, and can be anything from promotional (e.g., book/author signings, book fairs); cultural and industry related; and diversity, equity and inclusion focused to those sponsored by HBG or featuring HBG executives and staff, including seminars, conferences, presentations, panels, studio visits, employee resource group events, and other employee events occurring in the office, etc. This person must be able to pivot at a moment's notice to cover breaking content opportunities. All content developed by the Manager must align with HBG's communications strategy, emphasizing community, culture, careers, and commerce, and spotlight HBG's multiverse of award-winning authors, books, and audiobooks; top-selling products like games, calendars, and gifts; and its talented and dedicated staff who help create, market, and distribute it all from locations around the country. The Manager will be expected to become fluent in storytelling about HBG and its cultural impact, philanthropic values, environmental initiatives, and publishing industry leadership. The Manager will create forward-thinking and engaging strategic messaging, increase engagement across platforms to attract/retain top talent including future HBG employees, authors, media and press, ad more, with success measured and adjusted regularly as described in the "Success" section below. This position offers an exciting opportunity to work at the intersection of storytelling, culture, and social impact while contributing to the dynamic publishing world. This key role requires a minimum of 3 days in the office, as well as flexible hours to attend and cover signature and timely events, including weekends, with occasional travel.
Responsibilities
- Serve as one of the company's top internal and external storytellers creating high-level written and visual content.
- Strategically develop and execute creative, mission-aligned digital campaigns across all HBG digital platforms.
- Create content based on media news, publicity successes, corporate messaging and evolving branding priorities.
- Create an evolving and engaging internal and external digital calendar including content for HBG's intranet 'Bookends'.
- Promote book talks, pathways to publishing careers, corporate social responsibility, diversity, equity, inclusion and belonging.
- Regularly update internal and external websites with key updates.
- Attend and cover events, including those occurring outside of traditional work hours.
- Contribute to additional communications assignments as needed.
Requirements
- A bachelor's degree in communications, journalism, marketing, digital media, or a related field.
- Availability to work a minimum of 3 days in the office, as well as flexible hours to attend and cover signature and timely events, including weekends, with occasional travel.
- A minimum of 5 years of professional experience in social media management, marketing, communications, journalism, digital content creation, or a similar role.
- Maintain confidentiality and work one-on-one with senior leaders.
- Exceptionally detail-oriented with exceptional writing, editing, and time management skills.
- A strong portfolio of professional work or content demonstrating creativity, engagement, collaboration, and brand alignment.
- Knowledge of all top social media platforms and best practices.
- Regular and advanced use of content design, scheduling, and analytical tools.
- A commitment to HBG's core values, including understanding consumers, an ownership and growth mindset, and diversity, equity, and inclusion.
- A proactive self-starter curious to explore new branding and communications opportunities.
- Passionate about corporate communications, media/publicity, storytelling, news, culture, social impact, social media, and diversity, equity, inclusion and belonging.
Benefits
- Medical, dental, vision insurance.
- Basic and supplemental life insurance.
- Short-term and long-term disability insurance.
- Accidental death and dismemberment insurance.
- Critical illness and hospital indemnity insurance.
- Long-term care insurance.
- Health and dependent care FSA.
- Commuter benefit plan.
- Employee assistance program.
- Tuition reimbursement.
- Travel assistance.
- 401(k) plan.
- Discretionary bonus program.
- PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave).
- Group discounts on auto and home insurance and legal services.
