Digital Asset Manager, XCM

About the position

The Digital Asset Manager at Amazon Cross Channel Marketing (XCM) is responsible for overseeing the content, infrastructure, and compliance of the digital asset management (DAM) system. This role involves managing various digital assets such as photography, graphics, videos, and audio, ensuring they are accessible to global partners. The manager will develop strategies for asset sourcing, metadata management, and user experience optimization, while also acting as the main administrator for the DAM tool and supporting cross-functional teams.

Responsibilities

• Administer the day-to-day operations of a global DAM system.
• Define, implement, and manage the full life-cycle, archival, and distribution of digital assets.
• Define, implement, and manage metadata schemas, taxonomies, and user groups.
• Develop workflows for asset ingestion, categorization, permissions management, version control, delivery, and expiration to internal and external users.
• Establish and maintain file-naming conventions and metadata standards across multiple digital asset categories.
• Own the ongoing ingestion, organization, and maintenance of the DAM, ensuring that duplicate, non-compliant, and obsolete files are deprecated in a timely manner.
• Coordinate with cross-functional teams (Marketing, Production, Product, CRM, PR, International, etc.) to build infrastructure that addresses internal and external digital asset needs.
• Manage rights-management details (internal use only, stock-licensing agreements, talent usage, etc.).
• Support internal and external teams with critical and time-sensitive digital asset acquisition requests.
• Administer and manage internal user account creation, permissions, and perform routine user audits to ensure all users follow internal compliance measures.
• Train and onboard new users to the DAM system and assist with questions from existing users.
• Create and maintain a metrics Dashboard for Brand asset.
• Metrics report from the DAM as needed.
• Developing and updating program documentations and wikis.
• Manage relevant DAM internal and external partners.
• Manage and maintain the production and brand team's systems and technical infrastructure.

Requirements

• Experience using data and metrics to drive improvements.
• Experience managing or working within cross-functional marketing and creative teams.
• Minimum 5 years' experience in Asset or Information Management.
• Undergraduate degree in Library Science, Information Science, or Media Production, or equivalent experience in DAM/MAM operations or admin role.
• Experience and clear understanding of metadata schemas and taxonomy development, file-naming conventions, database reporting, DAM governance, and rights management.
• Experience with high-volume, high-velocity, large-scale file management.

Nice-to-haves

• Experience in digital marketing and content production timelines and process.
• Master's degree in Library Science, Information Science, Archival Science, Marketing, or equivalent experience.
• Strong understanding of asset lifecycles in marketing and post production workflows, metadata application workflows, and knowledge of asset backup best practices.
• Knowledge and experience with DAM solutions (Tenovos, Adobe AEM, Nuxeo, etc.) and experience with high-capacity bulk ingestions.
• Experience with design tools including Adobe Creative Cloud (Premiere, After Effects, Photoshop) Figma, Frame IO.
• History working inside of project management suites (Smartsheet, Box, Asana) and a sound understanding of their relationship to DAM.
• Proficient in documentation and change management throughout a team or organization.

Benefits

• Medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package