Bobrick Washroom Equipment - Los Angeles, CA
posted 5 months ago
The Digital Asset Management Manager will play a pivotal role in optimizing Bobrick and its family of Brands' digital assets and selling tools to enhance the customer experience and drive sales growth. As a Digital Asset Manager, you will be responsible for organizing, cataloging, and maintaining our extensive library of digital assets. Your role will be crucial in ensuring the efficient management and distribution of digital content across various channels, including our website, social media platforms, email campaigns, and marketing materials. You will also be responsible for managing digital selling tools that cater to both self-service customers and those engaged with our Sales Team. This role requires a blend of marketing acumen, technological expertise, and a deep understanding of customer behavior in digital sales environments. Understanding the Architecture and Design community and construction industry is strongly preferred. In this position, you will evaluate, select, and integrate digital selling tools such as Digital Specification solutions, DAM systems, PIM, chatbots, Ecommerce platforms, and other relevant technologies to support sales efforts. You will oversee the Digital Management System (DAM) to ensure that product-related digital assets, such as CAD and BIM files, product images, and technical specifications, are effectively managed and accessible to relevant stakeholders across various channels. Staying abreast of the evolving impact and integration of generative AI in industry processes, particularly in areas like architectural design and specifications, will be essential. You will ensure that assets are compatible and seamlessly integrated with these models. Collaboration with Marketing, Sales, and Business Units will be key to identifying, developing, and expanding the offering of digital selling tools that align with overall business objectives. You will manage workflow for asset requests, including intake, prioritization, tracking, and delivery, while ensuring timely responses to stakeholders. Customizing digital selling tools to meet the specific needs of both self-service customers and the Sales Team will be part of your responsibilities, along with continuously optimizing these tools to improve efficiency, user experience, and sales outcomes. Additionally, you will provide training and support to both customers and internal sales personnel on how to effectively use digital selling tools, developing training materials, documentation, and resources as needed. Utilizing data analytics tools to track key performance metrics related to digital selling tools will be crucial. You will analyze data to identify trends, insights, and areas for improvement, generating regular reports to inform decision-making and measure the success of digital selling initiatives. Ensuring that digital selling tools comply with relevant regulations and industry standards, particularly regarding data privacy and security, will also be a significant part of your role. You will implement measures to safeguard sensitive information and mitigate risks while staying informed about industry trends, competitor activities, and emerging technologies in digital sales. Using market insights to identify opportunities for innovation and differentiation in our digital selling approach will be essential for success in this role.