Digital Buyer Audio

$75,000 - $85,000/Yr

Lockard & Wechsler | Direct - Irvington, NY

Full-time - Mid Level

Irvington, NY

About the position

We are seeking a highly skilled and detail-oriented buyer specializing in digital audio to join our team. The ideal candidate will have a deep understanding of digital audio buying across platforms such as streaming, podcasting, and programmatic DSPs. This role requires a strategic thinker with hands-on experience in executing, optimizing, and scaling digital audio media campaigns. You will work closely with internal teams, external partners, and clients to deliver successful, data-driven media strategies that reach and engage target audiences effectively.

Responsibilities

• Develop and implement digital audio media buying strategies across streaming platforms, podcasts, and programmatic channels to meet client performance objectives.
• Plan, negotiate, and execute media buys with a focus on maximizing the performance and efficiency of audio advertising campaigns.
• Manage campaigns across various audio platforms (e.g., Spotify, Pandora, Apple Podcasts, Amazon, iHeartRadio, etc.), leveraging the unique features of each.
• Utilize programmatic platforms to execute audio advertising at scale, ensuring precision targeting, audience segmentation, and bid optimization.
• Build and maintain strong relationships with audio platform representatives, networks, and programmatic partners to ensure optimal pricing, placements, and access to premium inventory.
• Continuously monitor campaign performance, optimizing for key metrics such as impressions, CPM, CTR, and conversions. Analyze and report campaign results, providing insights and recommendations for improvement.
• Collaborate with cross-functional teams to ensure audio campaigns align with broader digital media strategies, ensuring seamless integration with TV, streaming, online video & display channels.
• Manage campaign budgets, ensuring efficient spend and delivery, while also providing regular updates on financial pacing and return on investment (ROI)/ key KPI goals.
• Leverage audience insights, first-party data, and third-party data sources to refine targeting strategies and improve the effectiveness of campaigns.
• Stay informed about industry regulations and best practices related to digital audio, including privacy laws (GDPR, CCPA), ad formats, and creative guidelines.

Requirements

• At least 4 years of experience in media buying with a focus on digital audio, podcasting, and programmatic advertising.
• Strong understanding of key digital audio platforms and programmatic buying tools.
• Experience working with DSPs and ad exchanges for programmatic audio buying.
• Excellent negotiation, communication, and interpersonal skills.
• Strong organizational and multitasking abilities, with a high attention to detail.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Familiarity with industry regulations and privacy laws related to digital advertising.
• Experience with creative development for audio ads (e.g., scripting, voiceover coordination).
• Knowledge of digital audio measurement tools such as Artsai, Triton Digital, Podsights, or Chartable.
• Certification in relevant platforms or programmatic tools is a plus.

Benefits

• Base salary: $75,000 to $85,000 annually, commensurate with experience
• Hybrid office - work a minimum of three (3) days per week on site in Irvington, NY
• Medical, dental, and vision insurance
• Generous PTO package, including major holidays
• 401(k) eligible after 90 days