Lee Enterprises - Lake Saint Louis, MO
posted 2 months ago
The Digital Campaign and Product Manager will be at the forefront of planning, executing, and optimizing digital ad campaigns across multiple platforms, including Google, Meta (formerly Facebook), and various programmatic channels. This role requires a strategic thinker who can troubleshoot Google Tag Manager issues to ensure accurate tracking and data-driven decision-making. Additionally, the role involves managing product workflows through select partners to ensure seamless product delivery and quality. In this position, you will develop and execute high-impact digital advertising campaigns on Google Ads, Meta Ads Manager, and programmatic platforms. You will continuously monitor and analyze campaign performance to ensure objectives and KPIs are achieved, optimizing campaigns for maximum return on investment (ROI) through data-driven strategies. Conducting A/B testing to refine ad creatives and targeting strategies will also be a key part of your responsibilities. You will manage ad budgets, pacing, and bidding strategies to maximize resource efficiency. You will track, analyze, and report on key campaign performance metrics, offering actionable insights for optimization. Leveraging analytics tools to identify trends and uncover new opportunities for campaign improvement will be essential. Creating comprehensive reports for stakeholders, highlighting critical performance indicators and campaign achievements, will also be part of your role. As a Digital Campaign and Product Manager, you will set up, manage, and optimize Google Tag Manager containers, including tags, triggers, and variables. Diagnosing and resolving Google Tag Manager issues to ensure accurate data collection and reporting will be crucial. You will maintain precise tracking of user interactions and conversion events. In addition, you will manage product workflows through select partners to ensure timely and high-quality product delivery. Coordinating with partners to streamline processes and address any issues that may arise during the product lifecycle will be necessary. Monitoring product performance and making adjustments to workflows as necessary to meet client expectations will also be part of your responsibilities. Collaboration is key in this role, as you will work closely with the marketing, creative, and other cross-functional teams to align campaign strategies with broader business objectives. You will clearly communicate campaign performance, insights, and strategic recommendations to clients and internal teams. Staying ahead of industry trends and best practices to ensure our campaigns remain innovative and competitive will be essential.