Digital Campaign Specialist, Public Sector Marketing - US

$53,200 - $113,700/Yr

Amazon - Arlington, VA

Full-time - Mid Level

Arlington, VA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Amazon Web Services (AWS) is seeking a self-directed, entrepreneurial Digital Campaign Specialist to join the US Public Sector Field Marketing team. This role focuses on serving public institutions in government, education, nonprofit, and other emerging segments, fostering engagement across existing target accounts. The specialist will collaborate across departments to shape digital strategy and design online experiences that accelerate movement through different stages of the marketing funnel. Responsibilities include architecting, executing, and optimizing integrated campaigns across various channels to support the growth of the Public Sector business.

Responsibilities

• Collaborate across departments to shape digital strategy and design online experiences.
• Define success metrics by working backward from department goals.
• Architect, execute, and optimize integrated campaigns across email, web, and paid/syndicated channels.
• Support the digital team's charter to build foundational digital programs and drive optimization.
• Create long-term solutions in areas of multivariate testing, database growth, and lead acquisition efforts.
• Serve as an internal liaison across field, sales, and technical teams.

Requirements

• 2+ years of professional non-internship marketing experience.
• 1+ years of experience with Salesforce, Tableau, Vidyard, and Excel.
• 1+ years of experience designing, building, and launching successful email engagement programs.
• Experience in marketing and web metrics, including deep data analysis and diverse revenue models expertise.
• Experience using data visualization tools.

Nice-to-haves

• Experience in e-commerce, startups, advertising, and commercial sectors.
• Experience working with global cross-functional teams.

Benefits

• Flexible schedule
• Work-life balance
• Mentorship and career growth opportunities
• Employee-led affinity groups fostering inclusion
• Ongoing events and learning experiences