Digital Campaign Specialist, Public Sector Marketing - US

$53,200 - $113,700/Yr

Amazon - New York, NY

Full-time - Entry Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Campaign Specialist for Public Sector Marketing at Amazon Web Services (AWS) is responsible for shaping digital strategies and designing online experiences to enhance engagement with public institutions. This role involves architecting, executing, and optimizing integrated marketing campaigns across various channels to support the growth of the Public Sector business. The specialist will work closely with cross-functional teams to build foundational digital programs and drive lead acquisition efforts, requiring a strategic mindset and proficiency in marketing technology.

Responsibilities

• Collaborate with the department to shape digital strategy and design online experiences.
• Define success metrics by working backward from department goals.
• Architect, execute, and optimize integrated campaigns across email, web, and paid/syndicated channels.
• Support the digital team's charter to build foundational digital programs and drive optimization.
• Create long-term solutions in areas of multivariate testing and lead acquisition efforts.
• Refine and grow the mailable database and optimize list segmentation.

Requirements

• 2+ years of professional non-internship marketing experience.
• 1+ years of experience with Salesforce, Tableau, Vidyard, and Excel.
• 1+ years of experience designing, building, and launching successful email engagement programs.
• Experience in marketing and web metrics, including deep data analysis.

Nice-to-haves

• Experience using data visualization tools.
• Experience in e-commerce, startups, advertising, or commercial sectors.
• Experience working with global cross-functional teams.

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Employee-led affinity groups for inclusion
• Ongoing learning experiences and events