Digital Communications Analyst

$64,800 - $72,000/Yr

AARP - Boston, MA

Full-time - Entry Level

Remote - Boston, MA

Social Assistance

About the position

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability, and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin. The Digital Communications Analyst works within a team atmosphere to strategize and create a digital communications plan for various outreach and advocacy campaigns with the objective of enhancing awareness and influencing change. Fluency with a variety of social media platforms, video production and editing, website updating, and graphics is essential. The analyst will work to be a creative partner, assessing new opportunities and platforms to reach additional audiences. Ensuring that content aligns with the enterprise brand strategy and brand architecture is a key responsibility. Additionally, the analyst will collect and analyze data to measure communication campaign effectiveness for return-on-investment.

Responsibilities

• Drafts and distributes internal and external communications content across multiple channels including print, digital and social media.
• Ensures that all communications and marketing materials are in line with the organization's branding guidelines.
• Provides internal and/or external feedback channels across a variety of communications vehicles.
• Analyzes and interprets a broad array of communications data, produces reports, and leverages the data to inform strategic decision making.
• Participates in the planning and implementation of projects to support communications initiatives across business units.
• Monitors and measures the effectiveness of communications strategies and tactics and makes adjustments as needed.
• Collaborates with colleagues across the enterprise to develop and implement communications strategies and tactics in support of business unit goals.
• Provides support for management and the communications team, as needed.
• Supports the training and development of volunteers in accordance with organizational goals and designs opportunities to leverage communications channels to maximize volunteer engagement.

Requirements

• Associates degree; or an equivalent combination of training and experience related to the position.
• 3+ years of experience in communications, design, and digital platforms.
• Ground in digital media planning, mobilization, and new media adoption.
• Demonstrated use of data to make informed decisions on improved media strategy and targeting.
• Demonstrated understanding of evolving integration of AI tools in a media landscape.
• Excellent written and verbal skills, along with video and audio production experience.
• Interest in mission-driven work is a plus.

Nice-to-haves

• Bachelor's degree.

Benefits

• 401(k)
• 100% company-funded pension plan
• Health, dental, and vision plans
• Life insurance
• Paid time off including company and individual holidays, vacation, sick, caregiving, and parental leave
• Performance-based and peer-based recognition
• Tuition reimbursement