Digital Communications Specialist

Oncor Electric Delivery • Dallas, TX

403d • $84,233 - $112,311

About The Position

The Social Media Specialist at Oncor Electric Delivery Company is responsible for enhancing and executing the company's social media strategy to improve customer engagement and sentiment. This role involves developing content, managing community interactions, and analyzing performance metrics to drive effective digital marketing initiatives. The ideal candidate will blend creativity with strategic thinking to navigate the evolving social media landscape and foster strong community relations.

Requirements

• High School Diploma or GED required; college degree in communications, marketing, or related field preferred.
• 3-5 years of experience in social media marketing or public relations required.
• 2-3 years of experience in running marketing or social media programming for a large organization preferred.
• Demonstrated superior written and verbal communication skills with a focus on storytelling.
• Experience working with community-driven organizations or public-facing sectors.
• Knowledge of social media operations and relationship building.
• Proven expertise in creating marketing and social media content.
• Extensive knowledge of SEO optimization techniques.
• Research and application of analytics to social media.

Nice To Haves

• Bilingual skills beneficial.
• Supervisory experience beneficial.
• Excellent consulting, writing, editing, and presentation skills.
• Positive attitude and detail-oriented with good multitasking ability.

Responsibilities

• Support and execute Oncor's social media strategy through competitive research and audience identification.
• Identify new opportunities to grow Oncor's social media and digital marketing operations.
• Measure and report performance of digital marketing initiatives against goals and KPIs.
• Support crisis communication efforts with timely and clear messaging during critical events.
• Develop media plans and content for print and digital collateral.
• Generate and share daily content that encourages community engagement.
• Direct outside consultants to create engaging video and graphic content.
• Optimize company pages on social media platforms to increase visibility.
• Master the brand's tone for customer inquiries and complaints on social media.
• Create and manage social media editorial calendars aligned with outreach goals.
• Continuously improve by analyzing social data and best practices.
• Support team members in leveraging social platforms and analytics tools.
• Foster a socially engaged customer culture.
• Identify key social media influencers and coordinate actions between organizations.
• Collaborate with other departments to manage Oncor's digital reputation.

Benefits

• Annual incentive program.
• Competitive health and welfare benefits (medical, dental, vision, life insurance).
• Ability to earn wellness incentives (up to $2,000 in 2025).
• 401k with dollar-for-dollar company match up to 6%.
• Cash balance pension plan.
• Adoption Assistance.
• Mental health resources.
• Employee resource groups.
• Tuition reimbursement.
• Competitive vacation, 10 company holidays, and 2 personal holidays.
• Paid parental leave.
• Salary continuation for up to 6 months for approved employee illness or injury.
• Commuter benefits and electric vehicle incentive program.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Utilities
• Education Level: High school or GED