Digital Communications Specialist

Oklahoma State University - Oklahoma City, OK

Full-time - Entry Level

Oklahoma City, OK

Educational Services

About the position

The Digital Communications Specialist will play a crucial role within the OSU-CHS Office of External Affairs, focusing on enhancing the institution's reputation and brand awareness through effective digital marketing and communication strategies. This position involves writing, editing, and project management to support various institutional priorities, including recruitment, donor relations, and public communications. The specialist will manage multiple projects across various digital channels, ensuring alignment with strategic communications goals.

Responsibilities

• Support institutional priorities through effective writing and editing.
• Manage digital marketing initiatives including email marketing and social media.
• Create and prioritize content for web and digital advertising.
• Develop feature stories to enhance brand awareness.
• Collaborate with multiple stakeholders to ensure project success.
• Utilize analytics tools to assess the effectiveness of communication strategies.

Requirements

• Associate's degree in advertising, journalism, communications, or related field or equivalent experience.
• 1-3 years of digital content creation experience, particularly for web and email marketing.
• Experience with strategic communications and marketing plans.
• Familiarity with content management systems and customer relationship management systems.
• Valid Driver's License.
• Strong written and verbal communication skills.

Nice-to-haves

• Bachelor's degree in advertising, journalism, communications, or related field or equivalent experience.
• Basic graphic design and photo editing skills with software such as Canva, Photoshop, or InDesign.
• Knowledge of best practices for web and search engine optimization.
• Familiarity with Google Analytics and Google Webmaster Tools.

Benefits

• Competitive hourly wage based on experience.
• Opportunities for professional development and training.