Digital Content and Copywriting Analyst

Minelab USA - Aurora, IL

Full-time - Mid Level

Aurora, IL

About the position

Minelab is a technology company that creates world-leading metal detectors to help humanitarian organizations clear landmines, assist miners in finding life-changing gold nuggets, and aid historians in recovering lost relics. We pride ourselves on our culture of innovation, which positions us as a leader in bringing new technology to customers across the globe. Our commitment to quality is evident in our in-house production, where creative design and detailed engineering are the lifeblood of developing new products. As part of the Codan group, an ASX listed technology company, we invite you to join us in building the next generation of world-leading products. In the role of Digital Content and Copywriting Analyst, you will report to the Global Marketing Campaign Manager. Your primary responsibility will be to create, design, and optimize content for social media platforms, targeting Minelab's global audience. This includes writing clear and compelling copy for social media posts, email newsletters, and other digital assets. You will also develop content in multiple languages, leveraging tools and contacts for translation, and ensure that all content meets brand tone and quality standards. Your role will involve developing high-quality visual and written content tailored for social media and email campaigns, ensuring alignment with brand guidelines. You will design engaging static images, infographics, carousels, and other visual assets to support marketing initiatives. Collaboration with the Graphic Design team will be essential to ensure that all content is visually appealing and optimized for each platform. You will also contribute to the continuous improvement of global content strategies by staying updated with industry trends and incorporating feedback from various stakeholders. Additionally, you will participate in brainstorming sessions to generate creative ideas for social media and email content strategies, coordinate with the Digital Marketing Analyst and other marketing team members to align content with overall campaign objectives, and provide creative support for global marketing initiatives, tailoring content to different regions as necessary.

Responsibilities

• Write clear, compelling copy for social media posts, email newsletters, and other digital assets.
• Develop content in multiple languages leveraging tools and contacts for translation.
• Edit and proofread content to ensure it meets brand tone and quality standards.
• Develop content that drives engagement and conversions, particularly for social media and email campaigns.
• Develop high-quality visual and written content tailored for social media platforms and email campaigns, ensuring alignment with brand guidelines.
• Design engaging static images, infographics, carousels, and other visual assets to support social media campaigns and email communications.
• Collaborate closely with the Graphic Design team to ensure content is visually appealing and optimized for each platform.
• Ensure all global content, both visual and written, maintains a consistent voice and style that aligns with the overall brand identity.
• Contribute to the continuous improvement of global content strategies, staying updated with industry and regional trends and incorporating feedback.
• Participate in brainstorming sessions to generate creative ideas for social media and email content strategies.
• Coordinate with the Digital Marketing Analyst and other marketing team members to align social media and email content with overall campaign strategies and objectives.
• Provide creative support for global marketing initiatives, ensuring that content is tailored to different regions as necessary.

Requirements

• A Bachelor's Degree in Marketing, Communications, Graphic Design, or a related field.
• Ideally certifications in Copywriting, or Content Marketing.
• 3+ years of experience in content creation and copywriting within a marketing or digital environment, with a focus on social media and email content.
• Proven ability to create content that is both visually appealing and compelling in written form for social media and email campaigns.
• Excellent writing and editing skills, with the ability to adapt tone and style to different audiences, particularly for social media and email content.
• Proficiency in Spanish and/or any other languages is highly regarded.
• Knowledge of best practices for social media and email marketing.
• Experience using design tools such as Canva or Adobe Photoshop for creating visually appealing content.
• Basic design skills with a solid understanding of visual hierarchy, typography, and color theory.
• Curiosity and enthusiasm for technology, with the ability to learn and adapt to new tools and platforms quickly.

Nice-to-haves

• Certifications in Copywriting or Content Marketing
• Proficiency in additional languages beyond Spanish

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance