Digital Content Creator & Ad Coordinator

$50,000 - $65,000/Yr

Platinum Parking - Seattle, WA

Full-time - Mid Level

Seattle, WA

Personal and Laundry Services

About the position

The Digital Content Creator & Ad Coordinator at Platinum Parking, LLC is a full-time role focused on developing engaging digital content and coordinating targeted advertising campaigns on platforms like Google and Facebook. The primary objective is to attract and engage specific audiences, driving traffic to landing pages designed to convert views into sales. This position requires a blend of creativity and analytical skills to boost brand awareness and generate leads, reporting directly to the Regional Vice President.

Responsibilities

• Develop compelling digital content including articles, blog posts, graphics, and videos that align with brand voice and marketing objectives.
• Optimize content for SEO to ensure visibility and relevance to target audiences.
• Collaborate with designers and copywriters to create visually appealing and persuasive ad creatives.
• Plan, execute, and manage paid digital advertising campaigns on Google and Facebook, focusing on lead generation and conversion.
• Use audience insights, market research, and data analytics to define specific target groups and customize ad content for each demographic.
• Continuously optimize ad performance by testing copy, visuals, and landing pages (A/B testing).
• Implement effective audience segmentation strategies to reach the right customer profiles.
• Utilize retargeting techniques to recapture the attention of potential customers who have interacted with previous ads.
• Ensure ads meet platform guidelines and are designed to achieve maximum click-through and conversion rates.
• Monitor and analyze the performance of ad campaigns and landing pages, adjusting strategies based on data to improve results.
• Provide regular reports on key performance indicators (KPIs) like conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).
• Collaborate with the web development team to create, update, and optimize landing pages for high conversion.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or comparable experience.
• 2+ years of experience in digital content creation and managing Google Ads and Facebook Ads.
• Proven experience with conversion rate optimization (CRO) techniques.
• Proficient in Google Analytics, Facebook Ads Manager, and other digital marketing tools.
• Strong copywriting skills and the ability to create persuasive, sales-driven content.
• Analytical mindset with a focus on data-driven decision-making.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Nice-to-haves

• Experience with email marketing campaigns and landing page software (e.g., Unbounce, Instapage).
• Familiarity with e-commerce and direct response marketing.
• Certification in Google Ads and/or Facebook Blueprint.

Benefits

• Specialized and dynamic work environment
• Growth opportunities
• Flexible work arrangements
• Immediate view of the results of your efforts