The Mane Attraction - Gluckstadt, MS
posted 4 months ago
The Mane Attraction is an e-commerce cosmetic brand seeking a Digital Content Creator & Social Media Assistant to enhance our marketing initiatives. This role is pivotal in developing high-quality video content for various social media platforms, including TikTok, Instagram, Pinterest, and Ads. The successful candidate will immerse themselves in The Mane Attraction's branding and style guide, ensuring that all content aligns with our brand's vision and goals. They will analyze the successes and challenges faced by our market competitors, leveraging their creativity to produce engaging content that resonates with our audience. In this position, the Digital Content Creator will be responsible for planning, filming, and editing video and graphic content. Staying current with social media trends is essential, as this will inform the content creation process and maximize consumer engagement. The role also involves sharing insights on competitor marketing strategies and contributing to the development of The Mane Attraction's marketing and branding presence across all social media channels. Additionally, the creator will work to improve our search engine optimization (SEO) presence and expand our marketing reach. The ideal candidate will post daily on all social media channels, utilizing SEO best practices to drive traffic to our digital platforms. Collaboration across teams is crucial to determine and solve campaign objectives, while monitoring digital engagement metrics will help gauge the effectiveness of our marketing efforts. The role also includes promoting company offerings to new audiences, researching relevant market trends, aiding in the visual design of promotional materials, and creating graphics using editing software. Working alongside a team, the Digital Content Creator will play a key role in increasing brand awareness and engagement.