Digital Content Creator & Social Media Specialist

Aso Agency - Sarasota, FL

Full-time

Sarasota, FL

Repair and Maintenance

About the position

The Digital Content Creator & Social Media Specialist is responsible for driving brand growth and engagement through the creation of compelling content across various social media platforms, eCommerce sites, and Amazon stores. This role focuses on developing on-brand content that enhances visibility, engagement, and ultimately sales, while ensuring a consistent experience across all platforms.

Responsibilities

• Develop and execute creative and visually appealing content for social media platforms including Instagram, Facebook, and Twitter.
• Produce and optimize product descriptions, images, videos, and content for Amazon stores and eCommerce websites.
• Plan and implement content calendars across social media and eCommerce platforms to align with brand goals and promotional schedules.
• Create and manage high-quality content for Amazon listings, including A+ Content and product descriptions.
• Engage with audiences by responding to comments, messages, and reviews on social media and eCommerce platforms.
• Track and analyze performance metrics across social media and eCommerce channels to refine strategies and maximize content effectiveness.
• Stay current with social media and eCommerce trends, tools, and best practices to keep content engaging and relevant.
• Collaborate with eCommerce, Marketing, and Creative teams to ensure cohesive branding across all platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Design, or a related field (preferred but not required).
• 1-3 years of experience working in an eCommerce, design, or digital marketing environment preferred.
• Proficiency in Adobe Creative Suite, Canva, and social media tools.
• Experience working in Figma, photography, video editing software, and Amazon is a plus.
• Strong visual design and content creation skills, with experience in writing and storytelling for eCommerce and social media.
• Understanding of SEO principles, especially for Amazon listings and website content.

Nice-to-haves

• Experience in video editing software.
• Familiarity with photography and visual storytelling.