Digital Content Creator

$41,600 - $62,400/Yr

Karat 22 Jewelers - Houston, TX

Part-time - Intern

Remote - Houston, TX

About the position

The Digital Content Creator role is a part-time, hybrid position focused on managing and enhancing the online presence of Karat 22 Jewelers. This position involves a variety of responsibilities including data entry, photography, website management, digital marketing, and social media coordination. The ideal candidate will contribute to the development of marketing strategies and community engagement efforts to promote the brand effectively.

Responsibilities

• Accurately input and manage product information on the website.
• Take high-quality photos of products for the website and edit images for web use.
• Oversee website updates and maintenance to ensure optimal performance and user experience.
• Manage Google Ads campaigns, including keyword research, ad creation, and performance tracking.
• Implement SEO strategies to improve website visibility and optimize content.
• Collaborate with the social media team to ensure consistent messaging and branding.
• Conduct a thorough analysis of current social media platforms and the company website to understand performance and engagement levels.
• Develop a marketing strategy that aligns with the brand identity and business goals.
• Foster active engagement with followers and develop strategies to build an online community.
• Develop targeted advertising campaigns on social media and Google.
• Implement systems for tracking key performance indicators (KPIs) and provide regular reports on progress.

Requirements

• Experience in data entry and content management systems.
• Proficient in photography and photo editing software (e.g., Adobe Photoshop).
• Knowledge of website management tools (e.g., WordPress, Shopify, Bigcommerce).
• Familiarity with Google Ads, Google Merchant Center, and SEO best practices.
• Strong organizational and communication skills.
• Ability to work collaboratively in a team environment.

Nice-to-haves

• Experience with analytics tools like Google Analytics or platform-specific insights tools.

Benefits

• Employee discount