Unclassified - Tamarac, FL
posted about 2 months ago
Full-time - Entry Level
Tamarac, FL
About the position
The Digital Content Creator role is focused on enhancing the company's inbound sales channels through effective marketing strategies. The position requires a versatile marketer who can create engaging content across various platforms, manage campaigns, and analyze performance metrics to drive traffic and conversions. The ideal candidate will contribute to building a strong brand presence both online and offline.
Responsibilities
- Create a variety of paid & organic engagement through content creation.
- Manage content curation, pay-per-click campaigns, event management, publicity, social media, and lead generation campaigns.
- Develop strategies and tactics to promote the company and drive qualified traffic.
- Produce valuable and engaging content for the website that attracts and converts target groups.
- Consult on marketing material, from website banners to social media posts.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Requirements
- Demonstrable experience in marketing with a positive attitude to learn.
- Proven experience in identifying target audiences and leading marketing campaigns across channels.
- Experience in optimizing Google and Meta ads and using analytics tools such as Google Analytics.
- Proficiency in Canva or Adobe Suite is required.
- Experience with WordPress or a Social Media Management platform is a plus.
- Numerically literate and comfortable working with metrics and spreadsheets.
- Up-to-date with the latest trends in online marketing and best practices.
- Degree in Marketing or related field.
Nice-to-haves
- Experience in marketing for at least 1 year.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
- Health insurance
- Life insurance
- Paid time off
- Training & development
- Vision insurance
