Digital Content creator

$50,000 - $70,000/Yr

Healthrise - Farmington Hills, MI

Full-time

Farmington Hills, MI

Administrative and Support Services

About the position

The Digital Content Creator at Healthrise is responsible for producing visually engaging digital assets that support marketing campaigns and enhance brand visibility. This role is crucial for creating impactful visuals that drive engagement and align with overall marketing objectives.

Responsibilities

• Design engaging and high-quality digital content for marketing campaigns, including social media posts, email newsletters, website banners, and advertisements.
• Ensure all designs and content align with the brand's visual identity and guidelines.
• Write compelling copy for digital marketing materials, including emails, ads, and website copy.
• Develop and manage content on WordPress, including blog posts, landing pages, and site updates.
• Revise designs based on feedback from team members and stakeholders.
• Stay updated on design trends and digital marketing best practices to inform design decisions.
• Execute email campaigns and monitor the performance of design assets and make recommendations for improvements based on analytics and A/B testing strategies.
• Ensure compliance with email marketing regulations and best practices.
• Organize and maintain a library of digital assets for easy access and reference.
• Work closely with marketing and sales teams to understand campaign goals and develop corresponding visual content.

Requirements

• Bachelor's degree in graphic design, marketing, or equivalent experience.
• Proven experience in digital design, content creation, and copywriting.
• Proficiency in design software (e.g., Adobe Creative Suite, Figma).
• Proficiency in Salesforce Marketing Cloud.
• Strong understanding of digital marketing principles and best practices.
• Excellent attention to detail and ability to work under tight deadlines.

Nice-to-haves

• Knowledge of HTML/CSS and web design principles.
• Familiarity with content management systems (CMS) and email marketing platforms.

Benefits

• Competitive salary range of $50,000-$70,000 based on experience and skills.