DIGITAL CONTENT CREATOR

Long Island Rough Riders - Uniondale, NY

Full-time - Entry Level

Uniondale, NY

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About the position

The Digital Content Creator at Long Island Rough Riders plays a crucial role in shaping the brand's narrative and expanding its audience through strategic digital content creation and analysis. This position involves collaboration across various departments to effectively utilize social media, websites, and mobile applications to enhance brand engagement and support business objectives.

Responsibilities

• Plan, create and publish social media content designed to engage, increase brand affinity and drive growth across LIRR social media channels including X, Instagram, Facebook, TikTok and LinkedIn.
• Craft and publish copy across social media, web and mobile platforms that tells a brand story and supports connected marketing campaigns.
• Maintain an active presence across LIRR social media channels to actively engage and respond to necessary comments.
• Manage a content publish calendar that organizes planned and emerging initiatives that is accountable to process and shareable to those in need.
• Collaborate with internal graphic design, video production, photography resources to produce quality content that fits a strategic content plan and its intended audience.
• Monitor and report on content performance to further guide content strategy as well as inform various areas of the business of fan/customer sentiment and audience analysis.
• Develop and activate content plans around live events such as San Jose Sharks games, community activations, live concerts/shows and fan activities.
• Regularly engages with players, Coaches, Soccer Operations staff, broadcasters, alumni, and other key contributors to content initiatives, while also supporting their personal brand endeavors.

Requirements

• 2+ years of professional experience working in marketing; experience in a high-performing marketing organization or sports and entertainment organization is a plus.
• Bachelor's degree or equivalent combination of education and/or experience required.
• Experience managing social media channels within the sports and entertainment industry.
• Demonstrable working knowledge of the latest social media/online culture, jargon and technical features.
• Digital publishing/CMS experience and basic HTML knowledge.
• Knowledge of the Adobe Creative Suite.
• Excellent written and verbal communicator that is comfortable sharing ideas across functions, and to different levels of the organization.
• Proficiency in Microsoft Office applications; Knowledge of Photoshop, InDesign and/or Illustrator a plus.

Nice-to-haves

• A master collaborator with a team-first mentality who can work in a consultative manner.
• A believer in creating exceptional experiences.
• Someone that appreciates diversity of thought and seeks different perspectives to solve problems.
• A strong advocate for process and project management.
• Multi-tasker that is comfortable in an environment of ambiguity, where decisions need to be made quickly.
• Self-starter that can work independently and show initiative to solve problems in new ways but communicates and pitches to Management for campaigns.
• Attention to detail is a must.
• Be results-oriented and demonstrate strategic instincts.

Benefits

• Competitive compensation (base salary and variable incentive plan)
• Minimum of 10 Paid Holidays and Wellness Days per year
• League & partner discounts
• Central office location in at the heart of Long Island; convenient access to NYC major highways and free parking
• An inclusive culture which values diversity of background and a passion to improve our LIRR's commitment to change with impact on our community and industry
• Potential for flexible scheduling and telework opportunities