Xcel Energy - Minneapolis, MN
posted 2 months ago
Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you're looking for. This is a key position on our digital experience team which will play a pivotal role in the development of creative short and long-form content across multiple digital platforms, including email and web. This position will write email and web content with a purpose and help each client achieve unique goals and objectives. The digital content designer will also provide user experience recommendations to obtain the best results, write content to maximize Search Engine Optimization/Search Engine Marketing (SEO/SEM) strategies as well as using data to drive recommendations. In this role, you will maintain a clear understanding of audience, purpose, user experience, SEO/SEM, and calls to action in the writing process to strongly empathize with the motivations of the audience and develop content that serves the overall purpose. You will work with other members of the digital team to align visual creative with the purpose and message of all content. Regular touch points with clients and the digital team will be initiated to uncover goals and gain a deeper awareness of the audiences and their specific pain points and motivations. You will recommend new web content strategies based on insight and analytics that support client goals for nurturing and engagement strategies, as well as recommend topics and stories to the advertising/digital teams and assist in the management of editorial calendars for clients. Additionally, you will create strategic options for copy, headlines, and layout to test different designs and assist clients with analysis and refinements.