Digital Content Marketing Copywriter

Insight Global - Novato, CA

Full-time

Novato, CA

Administrative and Support Services

About the position

The Digital Content Marketing Copywriter at 2K will be responsible for creating engaging and informative content for the Core Games portfolio, including popular franchises like Borderlands, Civilization, and Mafia. This role involves writing various types of public-facing copy, collaborating with the Digital Community Marketing team, and ensuring that all content meets the needs of the gaming community while adhering to brand voice and messaging guidelines.

Responsibilities

• Write clean, entertaining copy for a variety of content formats, including social media posts and longform Game Guide entries.
• Submit writing through a multi-step approval process and incorporate feedback from stakeholders and legal counsel.
• Manage multiple deadlines and prioritize requests effectively.
• Peer-edit articles to maintain a consistent brand voice and eliminate errors.
• Collaborate with other teams to ensure copy is formatted correctly for their needs.
• Work with web engineers to ensure timely delivery of website copy.
• Ideate content plans with the Manager, Digital Content to engage the community and grow the audience.
• Meet regularly with the Digital Community Marketing team to identify new content opportunities.
• Proactively seek answers to content requests by collaborating with internal teams.
• Conduct interviews with game developers for longform Dev Diary articles.

Requirements

• 3-6 years of professional copywriting experience in gaming, media, or entertainment industries.
• Deep knowledge and passion for games writing, understanding player interests.
• Welcoming attitude towards feedback and edits to enhance the final product.
• Highly collaborative, contributing creative ideas for community engagement.
• Strong organizational skills, timely communication, and willingness to seek help when needed.
• Awareness of gaming trends to identify new opportunities and avoid mistakes.
• Expert knowledge of the Borderlands, Civilization, and Mafia franchises is a plus.