Digital Content Marketing Manager

Anura Solutions - Middletown, DE

Full-time - Mid Level

Middletown, DE

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Manager is responsible for executing the company's digital marketing strategy while creating, refining, and managing content across various formats. This role combines strategic digital marketing initiatives with hands-on content development, ensuring alignment with the company's goals and brand voice.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns that drive brand awareness, lead generation, and customer engagement.
• Create, edit, and manage high-quality content including ebooks, case studies, whitepapers, sales collateral, web content, press releases, lead nurture emails, newsletters, one-pagers, and blogs.
• Collaborate with cross-functional teams, including product, sales, and design, to create marketing materials that address the needs of our target audience.
• Apply SEO best practices to improve the visibility and performance of both digital marketing campaigns and content creation efforts, from keyword research to content optimization.
• Manage the company's social media channels, PPC campaigns, and email marketing efforts, ensuring consistency across platforms.
• Stay current with industry trends in digital marketing, content creation, and SEO to continuously enhance the company's digital strategy.
• Coordinate with leadership the editorial calendar, ensuring content is delivered on time and aligned with both marketing and business goals.
• Produce, edit, and proofread content written by you and other team members or contributors to maintain high standards of quality and consistency.
• Conduct in-depth research on relevant industry topics to ensure all content is accurate, engaging, and informative.
• Coordinate with the marketing director to ensure all content strategies are aligned with broader marketing objectives.
• Develop and nurture the company's online community, engaging with followers, and creating strategies for community growth.

Requirements

• Proven experience in digital marketing, content creation, and strategy development, preferably within the industry.
• Strong command of the English language, with excellent writing, editing, and proofreading skills.
• Solid understanding of SEO, SEM, PPC, email marketing, and other digital marketing strategies.
• Proficiency in tools like Google Analytics, Google Ads, SEMrush, HubSpot, and social media management platforms.
• Ability to create engaging content across various formats and platforms that aligns with brand voice and resonates with the target audience.
• Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.
• Creative thinker with the ability to produce innovative marketing campaigns and content ideas.
• Excellent communication and collaboration skills, with experience working in cross-functional teams.
• Attention to detail and strong research skills to ensure content is both accurate and compelling.
• Commitment to embodying the company's core values: Authentic, Never Satisfied, United, Reliable, and A Lot of Fun.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance