Digital Content Marketing Specialist

$60,450 - $60,450/Yr

Syracuse University - Syracuse, NY

Full-time - Entry Level

Syracuse, NY

Educational Services

About the position

The Digital Content Marketing Specialist at Syracuse University is responsible for creating, editing, and managing digital content to enhance recruitment, development, research dissemination, and brand awareness for the Maxwell School. This role involves collaboration with various departments to produce engaging digital communications and requires a strong understanding of digital marketing best practices, including SEO and UX principles.

Responsibilities

• Write, create, edit and secure approvals for school-based digital communications including the Maxwell website, social media, emails and InfoScreens.
• Assist in the development and maintenance of editorial calendars and be responsible for immersing within all programs, departments, centers, and units throughout the school.
• Participate in the creation and editing of marketing and recruitment videos.
• Edit and update the Maxwell website on behalf of units.
• Track and interpret analytics related to these communications.
• Proactively identify school-based digital communications that require new or refreshed content.
• Meet regularly with professionals from around the school to develop materials and tell stories that effectively showcase the school's scholarly offerings, outputs from faculty and center research, student milestones, and alumni achievements.
• Cultivate a collaborative working environment.
• Research, identify and implement emerging techniques/technologies to enhance and measure digital engagement, email marketing, and social media content strategies.

Requirements

• Bachelor's degree in communications, English, journalism, marketing, writing or related field is required.
• An understanding of best practices for digital marketing communications including search engine optimization is required.
• Two (2) plus years of professional experience in digital content creation is preferred.
• Familiarity with both academic communications and college admission marketing is desired.
• Superior writing and editing skills with an emphasis on digital content including web, social media, and video.
• Knowledge of Adobe Creative Suite, especially Photoshop, InDesign and Premiere as well as some basic HTML editing.
• Excellent initiative and follow-through supported by a highly organized, detail-oriented work style.

Nice-to-haves

• Experience with a variety of web publishing and content management tools.
• Understanding of SEO and UX best practices.
• An entrepreneurial mindset, with an eye towards continuous improvement of processes.

Benefits

• Health insurance
• Paid holidays
• Professional development opportunities
• Flexible scheduling