DIGITAL CONTENT PRODUCER - KOLD

Gray Television - Tucson, AZ

Full-time - Entry Level

Tucson, AZ

101-250 employees

Broadcasting and Content Providers

About the position

The Digital Content Producer at KOLD is responsible for creating engaging digital content for various platforms, ensuring high journalistic standards and accuracy. This role requires a proactive approach to news gathering and content production, with a focus on leveraging social media and analytics to enhance viewer engagement. The ideal candidate will thrive in a fast-paced newsroom environment and contribute to the station's commitment to excellence in local news reporting.

Responsibilities

• Writes AP-style news stories daily for digital platforms
• Sends breaking news and trending push alerts
• Ensures factual, grammatical, and legal accuracy online and upholds the station's established journalistic standards to avoid editorial bias
• Coaches and collaborates with reporting staff to take advantage of the presentation of their stories on the web and on social media
• Has knowledge of and uses effective SEO practices
• Regularly reviews web metrics and adjusts content to optimize the display of the site to viewer interests
• Communicates effectively with producers to incorporate web and social elements into newscasts
• Posts engaging content on social media platforms
• Creates memes, videos, and graphics for social engagement
• Utilizes analytics to track trends and make daily decisions
• Live-streams events
• Plans and builds special site sections and features that highlight coverage, link platforms, and encourage user engagement
• Edits video using non-linear software; knowledge of Edius preferred

Requirements

• Strong verbal/written communication skills and knowledge of the AP Style required
• Ability to work well under pressure and with a diverse group of people required
• Flexibility and on-the-spot problem-solving abilities required
• Ability to balance the demands of both long and short-term projects while meeting daily deadlines required
• College degree in journalism preferred
• Solid understanding of social media and analytics preferred
• 1-2 years of newsroom and digital content-producing experience preferred
• Willingness to work flexible shifts and be on call required

Nice-to-haves

• Knowledge of Edius video editing software preferred
• Experience with SEO practices preferred

Benefits

• Equal employment opportunities
• Drug-free workplace
• Encouragement for vaccination against coronavirus