Hearst Communications - San Antonio, TX
posted 15 days ago
About the position
Join the MySA.com team as a Digital Content Producer! Are you passionate about storytelling and making an impact with digital content? Do you thrive in a fast-paced environment where your creativity and quick thinking can captivate audiences in real time? If so, we want YOU to join our innovative team at MySA.com! As a Digital Content Producer, you'll be at the heart of what makes MySA.com a go-to destination for fresh, engaging content. This isn't just a job - it's your chance to shape the digital landscape, create dynamic multimedia experiences, and connect with a growing audience across platforms like MySA.com, social media, newsletters, and more. You'll be the key player who drives how stories are told, seen, and shared! Your day will be filled with exciting challenges: you'll make critical decisions on which stories to highlight, craft compelling headlines, and optimize content for search, ensuring our readers are always hooked. Plus, you'll get to work with a talented, forward-thinking editorial team, where your ideas can flourish.
Responsibilities
- Create & Curate: Package, post, and promote stories across MySA.com, social media, and newsletters. Use your design skills to enhance articles with visuals and links that draw readers in.
- Real-Time Strategy: Monitor traffic and analytics to guide content decisions, ensuring the right stories are in the spotlight. You'll take action fast, adjusting headlines, homepage layouts, and social posts to drive maximum engagement.
- Engage Audiences: Send breaking news alerts and craft tailored newsletters that keep readers informed and excited. You'll also help craft original stories and SEO-friendly articles to boost discoverability.
- Own video posting and scheduling to ensure our video content reaches audiences at just the right moment, coordinating timely releases that maximize impact and keep viewers coming back for more.
- Social Savvy: Collaborate with the production team to post content on platforms like Facebook, Instagram, and Reddit. Explore emerging platforms (LinkedIn, Threads, and beyond!) and help us stay ahead of digital trends.
- Be a Trend-Spotter: Help reporters find story opportunities by analyzing trending topics, social listening, and search insights.
Requirements
- Strong news judgment and understanding of local content
- Proficiency in tools like Canva, CMS systems, Chartbeat, Google Analytics, and social scheduling platforms (e.g., Later, Social Flow)
- The ability to make quick, smart decisions under pressure
- A passion for crafting engaging, accurate, and error-free digital content
- Familiarity with AP Style, SEO practices, and digital content metrics
- Creativity, organization, and a deadline-driven work ethic
- Meeting daily and weekly KPI goals, including driving traffic and engagement
- Seamless operation of our digital platforms with zero errors and maximum reader satisfaction
- Strong collaboration and communication with both the digital and newsroom teams
Nice-to-haves
- Bachelor's degree in journalism or a related field
- Minimum 2 years of newsroom experience
- Solid understanding of audience engagement and digital content metrics
- A love for storytelling and staying ahead of digital trends!
Benefits
- Medical, Dental, and Vision coverage to keep you and your family healthy.
- Competitive retirement plan with matching program in most markets.
- Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
- Paid Parental Leave: Support for growing families, with paid leave for new parents.
- Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
- Mental wellness benefits.
- Inclusive healthcare designed for every individual's unique needs.
- Fertility Coverage & Menopause Support.
- Pet Wellness Reimbursement & Rover Credits.
