TEGNA - Columbus, OH
posted 2 months ago
Full-time - Entry Level
Columbus, OH
51-100 employees
Professional, Scientific, and Technical Services
About the position
The Digital Content Producer at TEGNA Inc. is responsible for creating and distributing engaging digital content across various platforms, focusing on local news in a fast-paced environment. This role emphasizes an audience-first approach, ensuring that content is optimized for user experience and adheres to journalistic integrity. The producer will collaborate with newsroom teams to enhance multiplatform coverage and utilize analytics to inform editorial decisions.
Responsibilities
- Discover, research, create and distribute digital content across all 10TV owned-and-operated products and branded platforms.
- Produce valuable storytelling experiences using the written word, videos, photos, social media, streaming, and interactive elements.
- Focus on accuracy and balance in articles and social content through copy-editing and staff training.
- Use tools to monitor social chatter and track trending stories.
- Communicate to newsroom.
- Urgently, aggressively, and accurately report breaking news as it happens using all methods of distribution.
- Increase content consumption by using search engine optimization (SEO) best practices, as well as strategic web/app management, app notifications and advanced social media skills.
- Work with all newsroom workgroups and station departments on multiplatform coverage and other initiatives.
- Will be trained to handle assignment desk operations, including but not limited to listening to scanners, dispatching crews, and information intake/distribution.
- Use digital and social analytics to inform editorial decisions.
- Ensure newsroom always upholds journalistic integrity and delivers on the 10TV brand promise.
Requirements
- Degree in journalism, communications, or related field.
- 1-3 years of experience working as a news content digital producer preferred.
- Excellent AP Style writing, editing, proofreading, and copy-editing skills.
- Excellent communication skills.
- At least basic video and graphic production skills and knowledge.
- Ability to prioritize and manage requests from various sources while also working well with varied personalities.
- Outstanding interpersonal, organizational, and time-management skills.
- Sound news judgment and ability to work both autonomously and as part of a team.
- Interest in digital metrics with experience in Google Analytics preferred.
- Applicants must take and pass a writing/copy editing test.
Nice-to-haves
- Experience in Google Analytics.
Benefits
- Adoption assistance
- Dental insurance
- Disability insurance
- Health insurance
- Life insurance
- Paid holidays
- Paid time off
