Digital Content Specialist - Marketing Communications Writer

$45,000 - $65,000/Yr

Whirks - Memphis, TN

Full-time - Entry Level

Memphis, TN

About the position

The Digital Content Specialist at Patrick Accounting will be responsible for leading inbound marketing initiatives aimed at establishing the company as a trusted authority in Outsourced Accounting and HCM solutions. This role focuses on creating engaging content that drives qualified traffic, leads, and sales, while fostering meaningful client engagement.

Responsibilities

• Lead inbound marketing initiatives to drive traffic and generate leads.
• Create and manage high-quality digital content across various platforms.
• Engage with clients through effective communication strategies.
• Analyze content performance and optimize for better results.
• Collaborate with the marketing team to align content with overall strategy.

Requirements

• Proven experience in digital content creation and marketing communications.
• Strong writing and editing skills with attention to detail.
• Ability to convey complex ideas in a clear and engaging manner.
• Experience with SEO best practices and content management systems.
• Strong analytical skills to assess content performance.

Nice-to-haves

• Familiarity with social media marketing and engagement strategies.
• Experience in the accounting or HCM industry.
• Knowledge of graphic design tools for content creation.

Benefits

• Competitive salary range of $45,000 - $65,000 per year.
• Full-time employment with potential for career growth.