Southern Glazer's Wine and Spirits - Miramar, FL
posted 3 days ago
Full-time - Entry Level
Miramar, FL
Merchant Wholesalers, Nondurable Goods
About the position
Southern Glazer's Wine & Spirits is seeking a talented Copywriter to create clear, engaging, and on-brand content for our corporate website. In this role, you'll collaborate closely with the design manager, designer, and stakeholders to craft user-centered copy that aligns with business goals and resonates with our audience. You'll play a key role in shaping website messaging, optimizing content for SEO, and maintaining consistency in tone, style, and voice. The ideal candidate is a strong storyteller with an eye for detail and a passion for enhancing user experience through content.
Responsibilities
- Write clear, engaging, and on-brand copy for the corporate website, ensuring alignment with business goals and audience needs.
- Collaborate with the design manager and designer to create cohesive, user-centered content that complements the visual design.
- Develop and refine all website messaging.
- Optimize copy for SEO best practices to improve search visibility and site performance.
- Maintain consistency in tone, style, and voice across all website content.
- Edit, proofread, and update website copy.
- Partner with stakeholders, such as Corporate Communications and Marketing, to ensure messaging aligns with broader company initiatives.
- Contribute to content strategy by identifying opportunities to improve site structure, user experience, and audience engagement.
Requirements
- Portfolio showcasing copywriting work demonstrating strong writing, editing, and proofreading skills.
- Ability to create clear, engaging, and on-brand copy for web and digital experiences, with a focus on user-centered content principles.
- Experience working collaboratively with designers and developers to deliver cohesive content.
- Proven ability to adapt tone, style, and messaging to align with brand guidelines and audience needs.
- Functional knowledge of design tools (e.g., Figma, Canva), collaboration tools (e.g., Miro, Confluence, Jira), and Microsoft Office Suite.
- Experience with AEM authoring or similar content management systems.
- Familiarity with SEO best practices and the ability to optimize copy for search engines.
- Strong understanding of design thinking principles and user-centered methodologies.
- Excellent attention to detail with a commitment to delivering polished, error-free content.
- Strong problem-solving and analytical skills to identify opportunities to improve user experience through content.
- A passion for storytelling and an eye for enhancing content effectiveness and audience engagement.
- Excellent written and verbal communication skills.
Benefits
- Comprehensive medical and prescription drug coverage
- Dental and vision plans
- Tax-saving Flexible Spending Accounts
- Disability coverage
- Life insurance plans
- 401(k) plan
- Tuition reimbursement
- Wellness program
- Parental leave
- Vacation accrual
- Paid sick leave
