Digital Copywriter

University of Massachusetts - Boston, MA

Full-time - Mid Level

Boston, MA

Educational Services

About the position

The Digital Copywriter at UMass Boston will play a crucial role in enhancing the university's brand voice across various marketing channels. This position focuses on creating compelling digital content that aligns with marketing and enrollment objectives, particularly aimed at prospective students. The ideal candidate will collaborate with a team of marketers to develop engaging copy for the university's website and other digital platforms, contributing to the overall effectiveness of the university's marketing efforts.

Responsibilities

• Develop and write persuasive, natural-language copy for digital content that meets marketing and enrollment objectives.
• Conduct SEO research for high-performing keywords that align with content goals.
• Write benefit-driven copy for landing pages to generate leads and conversions.
• Create engaging copy that connects with target audiences and drives desired calls to action on the website.
• Write copy for out-of-home (OOH), print, and social media campaigns.
• Convey empathy and clarity through writing by understanding the prospective student's perspective.
• Capture and analyze content data/metrics, insights, and best practices.
• Collaborate with cross-functional stakeholders to incorporate educational program and UX requirements in copy.
• Refine the brand voice as it evolves and interpret creative direction into persuasive copy concepts.
• Proofread, edit, and optimize copy for digital platforms.

Requirements

• Strong writing skills with a passion for copywriting.
• Mid-level communication skills.
• Experience in digital marketing and content creation.

Nice-to-haves

• Experience with SEO best practices.
• Familiarity with digital marketing tools and analytics.

Benefits

• Full-time position with competitive salary.
• Opportunities for professional development and growth.