Digital Copywriter

$65,000 - $80,000/Yr

Bmf - New York, NY

Full-time - Mid Level

New York, NY

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

As a Digital Copywriter at BMF, you will be responsible for creating engaging copy for various digital marketing channels, including social media, CRM, and web content. This role is crucial in delivering on BMF's promise to inspire, ensuring that storytelling is at the forefront of all digital assets. You will collaborate with cross-functional teams to develop concepts and strategies that resonate with target audiences and achieve client objectives.

Responsibilities

• Write engaging copy on behalf of clients across all digital channels, including social media, community management, CRM, search, and web.
• Partner with Digital Strategy to understand, develop, and execute brand tone of voice across multiple clients and categories.
• Collaborate with Digital Strategy and Creative teams to brainstorm and develop concepts that support campaigns and content calendars.
• Participate in the development of social playbooks and RFP responses, partnering closely with Digital Strategy and Digital Creative teams.
• Develop ideas and support copywriting that fuels digital content productions.
• Interface directly with clients on copy output, helping them understand the strategy behind your choices.
• Stay on top of best practices, emerging behaviors, and trends in digital to propose innovative client solutions in copywriting.
• Partner with Digital Strategy team to develop test-and-learn agendas for copywriting that help improve performance for clients.
• Support the development of monthly social media content calendars and campaign strategies.
• Support cross-functional teams with copy editing and writing as needed.

Requirements

• 3-5+ years of copywriting at a creative marketing agency specializing in digital creative development.
• Strong understanding of social media platforms, including TikTok, Instagram, Discord, and Reddit.
• Demonstrated experience in championing brand tone of voice.
• Experience writing copy in the voice of talent and engaging brand fans and communities.
• Proven ability to juggle multiple projects while maintaining attention to detail.
• Excellent communication skills to articulate creative concepts.
• Strong collaboration skills to build working relationships with colleagues.
• Clear creative point-of-view, high taste level, and strong creative references.
• Well-informed about social trends and best practices.
• Proven track record of delivering innovative work with high standards of quality and consistency.
• Empathetic and patient management approach with a solution-oriented attitude.
• Experience in technical writing, like search engine optimization, is a plus.
• Fluent copywriting in another language is a plus.
• Proficient in Mac, including Adobe Creative Suite, Keynote, Excel, Google Docs, and Outlook.

Nice-to-haves

• Experience in technical writing, like search engine optimization.
• Fluent copywriting in another language.

Benefits

• Strong benefits including health and dental insurance.
• Unlimited time off.
• Ongoing professional development and training.
• A fast-paced, creative, and collaborative environment with supportive leadership.